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Apple continues transition into fashion business with yellow iPhone and more Hermes accessories

Posted on March 8, 2023March 8, 2023
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Apple has released a new iPhone colour, yellow, for the iPhone 14 and iPhone 14 Plus. That comes with a bunch of new Apple Watch bands and AirTag accessories as Apple continues to find new ways to separate us from the money in our bank accounts.

“People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus.”  

Bob Borchers, Apple’s vice president of Worldwide Product Marketing

This complements the already-available midnight, starlight, (PRODUCT)RED, blue, and purple colours Apple has offered since the iPhone 14 launch in September 2022.

With the new Apple Watch bands, Apple has added a number of different colours and styles.

Solo Loop 

  • Sprout Green
  • Canary Yellow
  • Olive
  • Purple Fog

Sport Band 

  • Sky
  • Bright Orange
  • Olive

Braided Solo Loop 

  • Bright Orange
  • Purple Fog
  • Olive

In addition, if you want to dress up your Apple Watch or AirTags there are new Hermes (which is, I think, Apple’s translation of the word ‘overpriced’) options.

Hermès Casaque 

  • Orange/Blanc Swift Leather Casaque Double Tour
  • Rouge H/Bleu Saphir Casaque Single Tour
  • Rose Azalée/Noir Casaque Single Tour

Hermès Swift Leather (Single Tour and Attelage Double Tour) 

  • Bambou
  • Blanc
  • Rose Azalée

AirTag

  • Bambou
  • Rose Azalée

AirTag Hermès Key Ring 

  • Bambou
  • Rose Azalée
  • Montagne
  • Voiture
Anthony Caruana

Anthony is the founder of Australian Apple News. He is a long-time Apple user and former editor of Australian Macworld. He has contributed to many technology magazines and newspapers as well as appearing regularly on radio and occasionally on TV.

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