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Category: Vision Pro

Apple is hoping Apple Intelligence will lead to a hardware sales boom

Posted on February 17, 2025February 17, 2025

Apple CEO Tim Cook made some interesting comments at the company’s most recent earnings call. While iPhone sales dipped when compared to same time a year before, Cook noted that…

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Project Titan  – Apple’s car project will deliver for years to come

Posted on February 29, 2024February 29, 2024

Apple’s project to build an autonomous vehicle, codenamed Project Titan, is being shuttered. After spending billions of dollars over more than a decade this may look like a colossal failure….

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The race for VR and AR dominance is on

Posted on February 20, 2024February 20, 2024

The release of the Vision Pro has kickstarted the next wave of consumer computing. VR and AR (virtual and augmented reality respectively) aren’t new. But Apple’s entry to the market…

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Early Vision Pro reviews – it’s just like the iPad’s launch

Posted on February 6, 2024February 6, 2024

When the iPad was launched back in 2010, many people (me included) wondered what the folks in Cupertino had been smoking. Sure, it was an elegant device and showed off…

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Apple is at a significant crossroad – which way will it turn?

Posted on January 31, 2024January 31, 2024

The European Union’s recent regulatory ruling that opens the iPhone to greater competition, the legal issues that have hit the Apple Watch over its blood-oxygen measurement tech and the release…

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Comparing the Apple Vision Pro launch with the iPad

Posted on January 6, 2024December 5, 2024

When Apple released the first iPad in 2010, it came with much fanfare and ushered in a new computing platform. Tablet computers, at the time, were an inch thick, weighed…

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Apple brings visionOS labs to Sydney

Posted on October 18, 2023October 18, 2023

Apple has announced the opening of two new visionOS labs so developers can prepare their apps for the coming release of the Vision Pro. And while another lab opening in…

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Should you buy the Apple Watch Ultra 2?

Posted on September 18, 2023September 18, 2023

Whenever Apple releases an update to a product, the question of whether it’s a worthwhile purchase crosses the mind of almost every Apple fan. As the owner of a first…

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Apple’s Vision Pro shows that Apple is prepared to play a very long game

Posted on August 24, 2023August 24, 2023

In a world where large companies report their results every quarter and live and die by daily fluctuations in share price, Apple operates to its own schedule. A case in…

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Apple’s App Store isn’t always a winner but it will need to be for the Vision Pro

Posted on July 24, 2023July 24, 2023

The success of platforms such as the Mac, iPhone and iPad has been built on two pillars: Apple’s efforts in creating platforms that engage users and developers that see the…

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