Apple continues to surge ahead with string Mac sales outpacing many of its competitors.
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Does the M3 mean you should upgrade your Mac?
The release of the M3 processor family signalled a significant step change in the performance of Apple’s computing family. And while the M3 is fast, is that enough of a…
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Which Mac should you buy?
With the dust settling on Apple’s recent “Scary Fast” event, there will be more than a few people out there contemplating their next Mac purchase. Leaning into Steve Jobs’ product…
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The iMac is finally updated – where’s my big screen?
Apple has finally updated the iMac, giving it the M3 treatment. And while the speed bump and support for more unified memory is a welcome addition, the lack of a…
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Apple’s messy release schedule for the Mac
For some product lines, Apple follows a predictable release cycle that gives customers certainty and enables them to make considered purchasing decisions. But for other products, there seems to be…
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Apple’s computing hardware strategy updates the Steve Jobs approach
Last week, Apple announced a new Mac mini and new MacBook Pro. This wasn’t much of a surprise as the updates were expected last year at about the same time…
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How often should you upgrade your Mac?
Each year, Apple releases new models of the Mac. In some cases, the updates are relatively small with boosts in processor, memory or storage that more or less follow Moore’s…
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