Apple and Microsoft have been locked in pitched battle for personal computer dominance for almost 50 years. Since John Hodgman and Justin Long acted in the ‘I’m a Mac, I’m a PC” ad campaign, that Mac vs PC rivalry has played out through clever ads.
Apple has launched as new ad that ‘pays homage’ to the July 2024 CrowdStrike outage incident. In the new Mac vs PC ad, a lone Mac-using business faces stiff competition from its Windows adversaries. But a sudden, CrowdStrike-like outage changes the game.
The new ad, titled “The Underdogs: BSOD (Blue Screen of Death) | Apple at Work” runs for 8:14. But, no doubt, excerpts from the commercial will end up on TV screens and in social media feeds.
Apple has a long history of releasing interesting ads. This goes back to the famous 1984 commercial directed by Ridley Scott. Other campaigns, such as ‘Think Different’, Lemmings and the famous HAL commercial aired during the 1999 Super Bowl let Apple highlight both its technical and cultural impact.
Anthony is the founder of Australian Apple News. He is a long-time Apple user and former editor of Australian Macworld. He has contributed to many technology magazines and newspapers as well as appearing regularly on radio and occasionally on TV.