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Looking at Apple’s AI strategy

Posted on September 5, 2023September 4, 2023

Rumours continue to swirl that Apple is working on something dubbed AppleGPT. Whether this is a real product or service or something that will be folded into a super-powered Siri…

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Apple’s confounding user interface decisions

Posted on September 4, 2023September 4, 2023

Apple’s quest for minimalist user interfaces has resulted in some very elegant and industry defining decisions. Before the iPhone, tiny keyboards and lots of buttons were common. That gave way…

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iPhone 15 launch set for 3:00AM on 13 September 2023

Posted on August 30, 2023August 31, 2023

Apple has set the date and time for the launch of the new iPhone. The iPhone 15 event will take place as a hybrid event at 3:00AM on 3 September…

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The Apple Watch needs to lose its iPhone dependency

Posted on August 28, 2023August 28, 2023

When the first iPhone was released, you needed a Mac to set it up and manage the device. But over time, Apple cut the umbilicus, enabling iPhone owners to get…

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What is Apple’s new Journal app?

Posted on August 27, 2023August 27, 2023

As part of iOS 17, Apple has added a new preinstalled app. Journal will use on-device machine learning to create a catalog of activities and events that you can then…

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Apple’s Vision Pro shows that Apple is prepared to play a very long game

Posted on August 24, 2023August 24, 2023

In a world where large companies report their results every quarter and live and die by daily fluctuations in share price, Apple operates to its own schedule. A case in…

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Cute dog, prosthetics and an iPhone 14 Pro is a recipe for Apple ad cuteness overload

Posted on August 24, 2023August 24, 2023

Apple has a long reputation for producing great ads and this one is no exception. Meet Trip, a three-legged dog who gets a new lease on life. I’m not crying….

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Which iPad should you choose

Posted on August 23, 2023February 28, 2025

Apple’s iPad range has expanded over the years to cover a price point and display size for almost every tablet owner. How do you choose the best iPad for your needs?

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Turning off Bluetooth from Control Centre does not turn off Bluetooth

Posted on August 17, 2023August 17, 2023

A recent prank at the Def Con hacker conference is a salient reminder of one of Apple’s most confounding ‘design features’. When you turn off Bluetooth from Control Centre, this…

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close up photo of iphone

iPhone 15 enters production in India

Posted on August 17, 2023August 17, 2023

Since the first iPhone rolled off a production line back in 2007, manufacturing of Apple’s iconic smartphone has been based in China. But that has been changing over the years….

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