Apple has made several interesting pivots with its portable computers over the years. Most recently we saw Apple dabble with having three different laptop product line; the MacBook Pro, MacBook…
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Looking at Apple’s AI strategy
Rumours continue to swirl that Apple is working on something dubbed AppleGPT. Whether this is a real product or service or something that will be folded into a super-powered Siri…
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Apple’s confounding user interface decisions
Apple’s quest for minimalist user interfaces has resulted in some very elegant and industry defining decisions. Before the iPhone, tiny keyboards and lots of buttons were common. That gave way…
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iPhone 15 launch set for 3:00AM on 13 September 2023
Apple has set the date and time for the launch of the new iPhone. The iPhone 15 event will take place as a hybrid event at 3:00AM on 3 September…
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The Apple Watch needs to lose its iPhone dependency
When the first iPhone was released, you needed a Mac to set it up and manage the device. But over time, Apple cut the umbilicus, enabling iPhone owners to get…
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What is Apple’s new Journal app?
As part of iOS 17, Apple has added a new preinstalled app. Journal will use on-device machine learning to create a catalog of activities and events that you can then…
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Apple’s Vision Pro shows that Apple is prepared to play a very long game
In a world where large companies report their results every quarter and live and die by daily fluctuations in share price, Apple operates to its own schedule. A case in…
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Cute dog, prosthetics and an iPhone 14 Pro is a recipe for Apple ad cuteness overload
Apple has a long reputation for producing great ads and this one is no exception. Meet Trip, a three-legged dog who gets a new lease on life. I’m not crying….
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Which iPad should you choose
Apple’s iPad range has expanded over the years to cover a price point and display size for almost every tablet owner. From the notepad -sized iPad mini through to the…
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Turning off Bluetooth from Control Centre does not turn off Bluetooth
A recent prank at the Def Con hacker conference is a salient reminder of one of Apple’s most confounding ‘design features’. When you turn off Bluetooth from Control Centre, this…
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