Apple’s latest financial results for its fiscal 2025 second quarter ended March 29, 2025 reflect solid growth over the same quarter last year and for the first half of the year. Quarterly revenue was USD$95.4B – a boost of 5% year over year, with both services and products showing growth.
Apple CEO Tim Cook, who has been looking for some good news given all the trouble surrounding the development of Apple Intelligence and upgrades to Siri, said “Today Apple is reporting strong quarterly results, including double-digit growth in Services,. We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we’ve cut our carbon emissions by 60 percent over the past decade.”
Product sales exceeded USD$68B with Services now bringing almost USD$27B in for the quarter. Apple doesn’t break sales into individual countries. Australia falls into the “Rest of Asia Pacific” region which contributed almost USD$7.3B Apple’s sales for the quarter. Clearly, the release of the new iPhone 16e, updated MacBook Air, Mac Studio has helped push Apple’s growth.
Interestingly, Services now represents almost 28% of Apple’s total revenue for the quarter. During the same period last year, that was about 26%. The iPhone remains responsible for about half oApple’s revenue. But Wearables, Home and Accessories has dropped by $400M compared to the same period last year. That might be due to issues Apple faced in the USA with the blood oxygen sensor in the Apple Watch and the lack of a new Apple Watch Ultra.
Services is a mixed bag of different items with iCloud, Apple Music, Apple TV+, AppleCare, and other subscription services the company offers. However, a significant proportion of that growing revenue stream comes from Apple’s slice of App Store in-app purchases. But this is now under threat as regulators, particularly in the European Union, are pressuring Apple to reduce its hold on the iOS app market.
Anthony is the founder of Australian Apple News. He is a long-time Apple user and former editor of Australian Macworld. He has contributed to many technology magazines and newspapers as well as appearing regularly on radio and occasionally on TV.