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Cartoon Tim Cook in front of chart showing rising sales

Apple’s Q4 2025 earnings dominated by iPhone speculation and Service growth 

Posted on October 31, 2025October 31, 2025
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Apple has released the Q4 2025 earnings report, ending its financial year. Revenues are up by 8% over the same period last year with Services growing by almost USD$4B over the same period last year. Services now represents almost USD$110B in revenue  – that’s more than a third of its annual revenue and eclipses combined revenue of the iPad, Mac and Wearables categories. 

Apple doesn’t break sales out into specific product lines. The iPhone remains the company’s biggest revenue source, bringing in about USD210B of the USD$416B of total revenue. That’s up from USD$391B for the 2024 financial year. 

Table showing Apple sales by product category for Q4 2025
Apple sales by product category for Q4 2025: Source: Apple

Similarly, sales are broken out into regions with no data about specific countries. 

During the Q4 2025 earnings call, Apple CEO Tim Cook avoided speaking specifically about the iPhone 17 sales. That’s been a source of speculation with some saying iPhone 17 production has been curtailed while others dispute that view. But, going by the numbers, the only category that suffered a dip over the previous year was Wearables. That could recover some ground next quarter following the release of new Apple Watch models and AirPods Pro 3. 

The full financial results can be viewed here.

Anthony Caruana

Anthony is the founder of Australian Apple News. He is a long-time Apple user and former editor of Australian Macworld. He has contributed to many technology magazines and newspapers as well as appearing regularly on radio and occasionally on TV.

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